FEATURED Works
Interactive Marketing
Seafood City Supermarket
Already perceived as a modern Supermarket francise targeting the Filipino Ethnic market, Seafood City had branded its services as familiar, convenient and rewarding. Expanding its retail branch experience to deliver exactly online was the key to further expansion.
Seafood City partnered with Kilala Media to reinvent its branch concept and in-store experience in three distinct markets: web, socialmedia, and e-mail marketing. The challenge was to do so while developing a scalable footprint, keeping out costs to a minimum, and coming up with flexible marketing materials for diverse age groups but with a central ethnic focus. The new "online branch experience" would encompass the brand and meet these strategic objectives.
The design team talked with Seafood City's marketing department with over 20 branches in states throughout the west coast. The biggest issue they focused on was tying the traditional, older customer base with the younger, online-now generation.
Initial indications also redesigned their website as recognizing that it was a ethnic supermarket francise, retail store and cultural center.
Seafood City's new online branch experience reshapes how customers interact with their brand; Kilala Media reconceived activities placing a broad range of video, social media, online weekly specials, news and event information. Initial indications are that the redesign has been well received. A total visitor rate of 25,000 unique visitor and an online sign-up list past 400 on the first two weeks alone.