Open Communications

Virtual communication through devices like your laptop or desktop are still valid ways to get instainaneous information right at your fingertips.

But with the recent boom of smartphones, 3G devices and Apple’s iPad a trend has sparked the surge towards developing emerging media platforms to keep up with a multitude of new technology users.

Those new communication devices and gadgets have changed the game on the way we build relationships, educate, entertain, and conduct business. Emerging technologies allow you to voice command your smartphone and find your store, provide directions through virtual maps, buy products through their virtual store online, and ship to your doorstep.

Virtual books allow the avid reader to directly download it onto your Kindle or iPad. It's a new era of open communication is an exciting age, transforming the virtual marketplace through open broadcast, listening, and consumer engagement that initiates an instant consumer response.

Recognizing Emerging Business Technologies

The explosion of new communications channels and online social networks are opening new target markets for businesses to focus on in the future.

In 2010, open communications media such as social networking and new media technology have rapidly escalating from novelties to integrated and strategic business communications, services, and information communities.

As traditional media, including print and broadcast, encounter tightening budgets and changing audience habits, new media is responding to the evolving needs and interests of the public.

At a briefing last year to introduce the initiatives to reporters, officials of the New York City Economic Development Corp. pointed out that New York’s biggest media industries, like publishing and television, are projected to claim less and less of consumers’ time every year through 2012.

Enter exciting digital media industries like e-publishing, gaming and social networking, and the number grows by double digits.

KILALA PROJECTS

THE New GLOBAL Market

According to a 2004 study by the Selig Center for Economic Growth at the University of Georgia, since 1990 the buying power of the Asian market in America has increased by 14.8 percent and up to $363 billion in 2004. By 2009, Selig reports that the combined buying power of minorities African-Americans, Asians, Native Americans, and Hispanics will jump by 242%.

Virtually every major company in the U.S. wants to sell their products and services to Ethnic minorities, including African, Hispanic, and Asian Americans. From entrepreneurs to government agencies, there is a demand to tap into this lucrative market.

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